INSIGHT:
Compiled from projects throughout the course of 2019 I built this demo reel to commemorate the good times I’ve had with some truly amazing people.

INSIGHT:
Share your truth and the world will follow.

Adobe Premiere products provide tools to help content creators show what is in their imaginations into a form for the rest of the world to love.

I was honored to not only be featured in this campaign, but help develop it as well.

CONTRIBUTIONS:
• Filmed video footage
• Edited videos for the campaign
• Retouched photos from collaborators
• Designed the paid social content
• Collaborated to developed the animated banner assets
• One of the seven video artists featured across every touch point in the campaign (Photos, videos + banner ads)

INSIGHT:
Studio Now is a creative agency that brings ideas to life. Whether you need a team of two or a team of two hundred they can provide the right creative to make it happen.

CONTRIBUTIONS:
• Produced all visual directions, mood boards, concepts, logos and branding

PROCESS:
• Defined the business ethos + mission
• Developed those ideals into ideas
• Took those ideas and gave it identity
• Flushed out those identities with graphics and symbolism

INSIGHT:
Global clothing consumption has doubled over the last 15 years.

The apparel industry is faced by an over-consumption crisis. A crisis fueled by fast fashion and the burdens it passes on not only to the environment, but to wearers who find themselves trapped in a cycle of buying, wearing once, and discarding into landfills.

We partnered with 6 young influencers who are helping reshape our relationship with the planet. They are: Jaden Smith, Emma Chamberlain, Marcus Rashford, Xiye Bastida, Melati Wijsen & Xiuhtezcatl Martinez.


CONTRIBUTIONS:
• Developed the campaign tool kit
• Filmed 35mm video footage for the videos
• Captured primary + secondary photography
• Worked directly with editors on producing the main film, creator highlights + cutdowns
• Built out in-store assets, social media content and print materials

INSIGHT:
A creative exercise utilizing state-of-the-art technology to rebrand and build a futuristic visual direction for NASA in a single day.

PROGRAMS:
• Illustrator - Logo design and typography
• Photoshop - Composition, layout, and photo retouching
• Midjourney AI - Generate conceptual imagery

INSIGHT:
They say home is where the heart is and in this case, mine is strapped to a pair of wheels. Here are a handful of my favorite photos of friends from around the globe.

INSIGHT:
Horror and thrillers are good for your health.

We collaborated with horror legend Elvira to raise the dead and bring Netflix’s 2021 Halloween season to life. With a series of weekly episodes, billboards and other touch points The Mistress of the Dark prescribed audiences wholesome entertainment throughout the month of October. All of which was backed up by something we like to call cold-blooded science.

CONTRIBUTIONS:
• Created social posts
• Photo retouching on all imagery
• Developed key art, graphics and logos
• Designed billboards and Digital Out of Home executions

INSIGHT:
Cities. There’s an unseen gravitational pull from them. It emanates from its center and draws us in. A sight unseen, a story untold and a constant need to know what’s around that next corner are the reasons why I always keep a camera on me.

INSIGHT:
RCC exists to ignite the nexus of gaming and music culture for entertainers and audiences through extraordinary, imaginative experiences.

This project started off with an immersive brainstorming session designed to understand their needs. The results of which kept the creative development clear and concise as I moved into design ideation. Because at the end of the day we’re here to create a visual identity that serves our clients and captivates consumers.

CONTRIBUTIONS:
• Developed the design direction
• Created the brand toolkit
• Built the design guidelines
• Facilitated every aspect of this project’s visual creation

INSIGHT:

The tale of 4 cities. This collection of photos are from various Chrome Industries photoshoots spanning up and down the West Coast. From Los Angeles, to San Francisco, to Portland and Seattle, we connected with figureheads in each community to showcase upcoming products in action. The photos were then used to build out the brand’s retail environments alongside their website, emails, banners and social channels.

CONTRIBUTIONS:

• Wrote the guidelines for Chrome’s studio and lifestyle photography
• Captured lifestyle photography
• Edited photos
• Curated content for digital and retail
• Designed layouts for retail
• Developed design systems to incorporate photography on digital channels.

INSIGHT:
From pixel perfect and infinitely scalable graphics to expressive illustrations that have a touch of hand. I love graphic design and the many ways it’s able to make a visual truly memorable.

INSIGHT:
If a picture paints a 1000 words, then a portrait tells a 1000 tales.

INSIGHT:
Drawing from the elegant efficiency of origami and the unstoppable energy of the urban landscape - we designed the five unique silhouettes of the Modal Collection to transform to meet the needs of a full day out in the city.

CONTRIBUTIONS:
• Developed the design system + toolkit
• Shot + edited all studio photography
• Captured lifestyle photography
• Designed the hangtags + line art
• Created the social content + strategy

INSIGHT:
I worked with a small team in creating content for Messenger’s social channels. We’ve helped them both grow and redefine their presence on the web as they begin to shift their target demographic to a more youthful audience.

Providing strategic insight in content development and inspiring the team to produce visually compelling assets that excite viewers and deliver remarkable results.

CONTRIBUTIONS:
• Built the social playbook
• Created video + animation assets
• Produced sound design + custom music
• Supplied photography + videography
• Designed graphics when not presented any
• Collaborated across teams and creative partners to produce content

INSIGHT:
Born and raised in the Village, Ricky cut his teeth shooting photos of The Beastie Boys, Run DMC, Andy Warhol, Basquiat, and Keith Haring. Keeping a camera on him and being an opportunist, Ricky has shot some of the most iconic photos of some of the most iconic people of our time. We were honored to document this interview and witness the countless interactions he had with people in the neighborhood he calls home. Rest easy Ricky.

CONTRIBUTIONS:
• Filmed + Edited
• Color graded
• Designed the social posts

INSIGHT:
Film has that look. Apps and plugins can imitate, but you just can’t beat the real thing.

CAMERAS:
• Nimslo
• Nishika N8000

INSIGHT:
During my nearly five years at Chrome Industries, one of my primary responsibilities was creating all of the in-store signage and window displays. With locations in major cities all over the globe, I was in charge of creating strategic systems for inspiring customers based on marketing materials I produced.

CONTRIBUTIONS:
• Created window displays + clings
• Filmed looping videos for in-store
• Product signage + way finding
• Promotional materials + POP displays

INSIGHT:
What can I say, I love bikes and doing meticulous studio work. I’m not sure what part I enjoy more bringing a new bike into the studio, or the post production work that goes into making everything pixel perfect.

CONTRIBUTIONS:
• Studio photography + editing
• Lifestyle photography
• Print layout

INSIGHT:
There’s something incredibly refreshing about the analog experience of shooting film. Not knowing what you just captured or how it’s going to turn out is honestly most of the fun.

CAMERAS:
• Olympus OM1
• Hasselblad 503cx
• Nickelodeon Photo Blaster
• Yashica T5

INSIGHT:
The Museum of Pop Culture is on a mission to inspire and connect communities through life-changing creative expression. So let’s connect with our audience where they’re at and encourage Seahawks fans to make their mark in history as we break a world record together.

ACTIVATION:
The Museum of Pop Culture hosted a booth at Touchdown City during the Seattle Seahawks throwback game. We created an activation where we printed a large 12s flag for fans to sign, and unofficially broke the world record for the most signatures on a single piece of sports memorabilia. (1,942 total signatures)

CONTRIBUTIONS:
• Created the graphic direction
• Designed the booth structure
• Captured photography
• Produced video recap

INSIGHT:
Music soothes the soul and has played an intricate part in my video making process. Producing the soundtrack and sound design gives my creations a distinctive look and feel.

CONTRIBUTIONS:
• Recording, mixing + mastering
• Photography + graphic design for album art

INSIGHT:
The man, the myth, the legendary John Cardiel. Over the years we’ve been blessed to ride bikes all over the US together in search of stoke wherever we could find it. During my time at Chrome Industries we produced a handful of films every time we released a new bag collection with John. Here are just a couple of those instances.

CONTRIBUTIONS:
• Captured lifestyle photography
• Filmed + edited video campaign
• Styled, shot + edited studio photography
• Designed signage + retail window displays

INSIGHT:
With roots grounded firmly in the soil of skateboarding, I combine a passion for photography with a love for storytelling through event coverage across an array of communities.

CONTRIBUTIONS:
• Photography
• Social layouts
• Provided exclusive event coverage
• Content for magazines + publications

INSIGHT:
Hands down, no questions asked, this is my favorite camera. A friend let me borrow and after short time sold it to me along with a bunch of expired film. What you see here are the first handful of photos I captured with it along with their roll and shot number.

CAMERA:
• Hasselblad 503cx

INSIGHT:
"It's not about an end result, it's basically about the process, and it's skewing whatever it is, it's not just doing it the way it's meant to be done." - Dustin Klein

Shown at the 2019 Bicycle Film Festival in over 90 cities worldwide to an accumulated audience of over 1 million people. I was the first filmmaker to have three films showcased at the festival.

CONTRIBUTIONS:
• Filmed + edited the interview
• Captured lifestyle photography

INSIGHT:
Chances are that if I draw it once, I’m going to draw it again. Every time I make a video I try to do something different. Whether it’s a new animation technique, workflow, or way of capturing footage for the project. With this one I wanted to created animation elements that provided a touch of hand and would make this video memorable via the bold yellow color they were showcased on.

CONTRIBUTIONS:
• Edited video
• Illustrated animated graphics
• Developed a social strategy for the launch moment

INSIGHT:
There’s nothing like the tactile experience of capturing photos on Polaroids. It’s an incredibly volatile medium that produces both unexpected and deeply personal results. The camera’s immediacy has given me the ability to have intimate interactions with complete strangers where I can then instantly gift them the photo.