CINELLI X CHROME - FRAMES FOR GOOD
In 2017, Chrome Industries collaborated with Cinelli Bicycles and eight artists to produce a philanthropic campaign to benefit eight different charities. Each artist was given a Cinelli bike frame to interpret/embellish in any way they chose. We then auctioned off each frame and funneled all proceeds to a charity of their choosing.
We created a buzz by generating imagery, email blasts and integrated social strategies with each artist to reach our collective audiences. The frames were put on display for a launch event at REI’s highest profile location in SOHO NYC, resulting in over ten thousand dollars being donated to the partnering charities.
ARTISTS: Zio Ziegler, Erik Otto, Russ Pope, Sam Turner, Celeste Byers, Ben Venom, Sean Light + Todd Bratrud
STUDIO - THE TRACK BIKE PROJECT
The beautiful part about fixed gear is that individuals often build their bikes piece by piece. There’s a sincere amount of personality that comes through each build that is influenced by the builder’s unique set of experiences. I started this series as a way to showcase and share some of that beauty by inviting people to the studio to photograph their fixed gear setups.
